Design elements5/21/2023 As mentioned earlier, when it comes to finance, stability is a good expression to portray. In this example the use of both horizontal (stability) and diagonal (dynamic, upwards movement) lines have been used. Revenue Alley by Kommunikat licensed under CC BY-NC-ND 3.0 Examplesīelow are a number of examples that showcase how line has been successfully used in real world design. As examples, creating a design with an arc on it’s side for a financial institute would portray a sense of instability because arcs in this position appear to be falling backwards or tumbling over or, using thick lines for a courier company would indicate slowness-this is where thin lines would be more suitable. Therefore, it’s important to consider the underlying meaning when applying lines to a design to ensure the correct message is being communicated in relation to the topic. Correct Line UsageĪs you can see, depending on the character and/or the positioning of lines, they can indicate different things. Changing the weight or character of each line within a group can help to create rhythm or movement. Placing lines in close proximity to each other can indicate a group or unit working together. Line Weightĭifferences in line weight can indicate several meanings such as thin lines represent speed energy or lightness while bold lines will appear sluggish, heavy or stable. The same goes for zigzags as for waves, the bigger the magnitude the more dynamic they will appear. ZigzagsĪ zigzag can represent several things including health (heart monitor), mountains, hills or uneven surfaces. Again, the eye will flow from left to right just as it does with a horizontal line. A wave with a smaller magnitude will appear calmer compared to a bigger wave which will be more dynamic. Curves or WavesĬurves and waves can be used to indicate water or air movements such as sound waves. An arc on its side will give the impression of instability as it can appear as though it’s falling backwards. Flip it around so it’s sitting on its curve and you will indicate a vessel that can contain items such as liquids or thoughts. Placing an arc horizontally on its two points will evoke the feeling of calm or passive. ArcsĪrcs can express various meanings depending on their positioning. Also, they can lead the eye in all directions depending on their position within a design. Diagonal Linesĭiagonal lines are much more dynamic than both horizontal and vertical lines, can suggest high energy, incline and decline (movement up or down). Vertical lines can suggest an upward movement, are more dynamic than horizontal lines and can also indicate division between elements. However, our eye will travel in the same direction as an arrowhead added to the end of a line, which in turn, can lead the eye from right to left. Due to our reading pattern of left to right, our eye tends to travel along a line in the same direction, which is something to consider when trying to lead the eye within a design. Furthermore, they can reflect the horizon and suggest division. Horizontal lines have a calming effect and can express stability. Lines can come in many forms including straight, diagonal, thick, thin, dotted, curved-I’m sure you can think of many more! The trick is to ensure that you use line in a way that communicates a message, which is relative to the topic and does not express an underlying meaning that could be detrimental to the product or service featured within the design. You can use line to express meaning, evoke an emotional response, create division and to organise content. What is Line?Ī line is simply a mark that is connecting any two points. During this seven part series I will outline each element, provide advice on how to include them into your own designs and showcase examples of how they have been applied to various designs. Furthermore, you should aim to include at least one (if not more) of these elements when creating a design. It is widely accepted that there are seven elements of design, which include line, shape, space, texture, value, size/scale and colour. Share In order for a graphic design to communicate its message in a clear and concise manner, many factors need to be considered including using the elements of design.
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